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Topic 1: Given the commoditized nature of many markets today, does customer relationship management and its associated focus on quality, value, and satisfaction make sense? If price is the only true means of differentiation in a commoditized market, why should a firm care about quality? Explain.
Topic 2: Select one profitability analysis and discuss in-depth how this analysis can aid in the decision-making process. Assume that the decision-maker needs to decide between two marketing alternatives.
450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
Topic 3: Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm's leadership? Explain your answer.
What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?
Primary Task Response: Within the Discussion Board area, write 300-400 words that respond to the following questions with your thoughts, Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2-3 senten..
How do these advances change company's marketing strategy
The group decided on the "Restaurant Industry", and selected "Swiss Chalet" as the specific restaurant so we can easily access company information online. You can review their website to draw on information for the description.
1. analyze the challenges that organizations face in the effective transition between selling products using the
Explain UNCITRAL Model Law and UNCITRAL Model Law on Electronic Signatures in detail and justify whether you agree or disagree
write a four page paper excluding title page references and any appendices in which you respond to the following
Identify and describe the brand. Description of their previous image as a brand.
Which of the five marketing management concept best applies to jetblue?
Most important:Critique how the seven Ps of the marketing mix is used by marketing specialists to achieve the organisational strategic goals
Research the two search engines to determine how products are positioned. Think about what you would recommend to the managers of the product or brand to help them improve their search rankings on the search engines you studied
Explain Office supply store- Use Porter's competitive forces model consider e-commerce
Write a critically reflective essay (1000 words) concerning your learning journey in the discipline of International Marketing. Essay Topic: "International Marketing is like trying to do business in a quake zone"
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