Customer quality feedback program

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Reference no: EM131703884

1. Assume you are the marketing manager for WalMart and you have been assigned the role of improving customer perceptions of WalMart employees. Please suggest 2 specific and unique employee initiatives that would help promote this goal.

2. Explain how Apple’s Customer Quality Feedback program helps the firm hear the voice of the customer.

3. Can anyone help in elaborating on this please: "Smaller cars now have many features that were once only found in large luxury cars. Why did this change happen?"

 

Reference no: EM131703884

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