Customer loyalty may shift from companies

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Reference no: EM131701968

When difficulty to find and compare products is reduced by Internet features, customer loyalty may shift from companies/retailers to specific brands. How can businesses use the Internet to build relationships with customers that create loyalty to the vendor, rather than to the brand? What does the potential shift in loyalty focus (i.e., form vendor to brand) imply for the structure of the businesses on the Internet? That is, what type of business model would you recommend?

Reference no: EM131701968

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