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Customer loyalty can be a powerful competitive advantage. And customer loyalty is more than repeat purchasing. Customers who are loyal tend to buy more over time and, more importantly, tend to recommend a company to their family, friends, and colleagues. Enterprise Rent-A-Car figured this out early on and, rather than having a complicated and sophisticated customer research program, it focuses on two simple questions: one is about the quality of the customer's rental experience; the second is about the likelihood that they would rent from the company again. What do you think about this view? What organizational capabilities would be necessary to develop customer loyalty? How do these relate to customer loyalty?
What role does integrated marketing communications plan in creating a brand image? How does the media contribute to the development of a brand's image? Why is it important for marketers to understand and appreciate all the various integrated marketin..
What benefits would Bill get for his business from implementing a relational database? Your response must be tied directly to Bill†TM s shoe stores.
Suggest one (1) key influence that managers within a flat organizational structure may exert on an organization, as opposed to the impact of managers with specialized skills in a hierarchical structure. Provide support for your rationale.
Corporate governance can be defined as the relationship between a corporation and its shareholders.
Circle all reporting verbs in the article and student response John Steepr recently signed up for an online college degree program and is confident he will be through with his studies in two years and on his way to finding a good job in his field.
A major utility company has a Project Management Office (PMO). The office reviews all the projects submitted by the various business organizations and selects the projects to be completed. What can you do about this as the project manager? Should you..
Enrollment in a particular class for the last four semesters has been 120, 126, 110, and 130. Suppose a one-semester moving average was used to forecast enrollment.
You have a customer who has been banking with you for years and who actually trust you. She wants to open several accouts, so you refer her to another person in your branch who handles new accounts but she says she is not interested in dealing with a..
although john is an honest employee who never takes money from the company cash box he uses the company car to run
explain two of the major issues. Then, analyze the assumptions that govern safe driving and discuss whether some assumptions are more reasonable than others. Support your position with at least two reasons and one example.
There is a new small entrepreneurial solar power business in town. In today’s competitive environment, partners are struggling with a series of management and environmental issues. Sell to businesses such as real estate and contractual company
You are a recent Warner MBA graduate and want to start your own business. You have limited resources and need to call upon two or three of your rich student friends (is there such a friend?) to help you get the business started. You are considering a..
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