Customer lifetime value analysis on the segments

Assignment Help Marketing Management
Reference no: EM131438

HubSpot is currently at a crossroads with management looking for rapid acceleration of sales and profits. In their quest for growth, Halligan and Shah face significant challenges that are associated with the inbound marketing model. To meet these challenges, Halligan and Shah have enlisted you to help them determine how to move forward.

1. Do you agree with HubSpot that the "rules of marketing" have changed in the age of Web 2.0 technologies such as social networking, blogging and Twitter? Why or why not?

2. What customer segment(s) do you suggest HubSpot to focus on? Should it serve any customer that comes its way, or narrow the target to either Owner Ollies or Marketer Marys? In parallel, should it focus on B2B or B2C customers? (hint: in addition to any qualitative analysis, consider conducting Customer Lifetime Value analysis on the segments)

3. Does Hubspot have the right approach to serving the target market? What do you recommend them to do in product, pricing and promotion strategies?

The basic formula for evaluating CLV to be used is:

CLV = [Monthly profits] * [Customer Lifetime in Months] - [Acquisition Cost]

Recall that Customer Lifetime in Months = 1/Churn Rate

Recall that churn rate is the opposite of retention rate.

Reference no: EM131438

Questions Cloud

Effect of different cultures in uae : Effect of different cultures in UAE
Prepare regular corporation tax return : Prepare the C Regular Corporation Tax Return for the Lawson And Norman Enterprise
Discuss an application that benefits barrier synchronization : Discuss an application that would benefit from the use of barrier synchronization
File integrity checker - tripwire : Write a program that will perform some of the basic tasks accomplished by a file integrity checker such as Tripwire.
Customer lifetime value analysis on the segments : Hubspot: Inbound Marketing and Web 2.0
Prepare a balanced scorecard : Explore the need for organisations to calculate and manage performance against objectives, as well as the potential effectiveness of tools such as Balanced Scorecards and Strategy Maps as aids in this cause.
Stereotaxic neurosurgery for electrode implant : Utilizing the rat stereotaxic atlas in the course materials, devise a surgical plan for implanting a Michigan type array
Write a functions : The function range basis takes a matrix A as input, and outputs a basis (again written as columns) for the range space of A.
Make a program that will graph the parabolas : Make a program that will graph the parabolas each parabola a different color and put all the parabolas in the same figure or graph

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Case study on manchester products

Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.

  Implement and monitor marketing activities

The module provides an introduction to the Fundamentals of marketing through implementing and monitoring marketing activities, touching also on the need to ndevelop product knowledge.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  Marketing intelligence

The purpose of this assignment is to enable the student to understand buyer behaviour, the purchase decision-making process, marketing research techniques for the development of marketing plans, assessment of different information and customer satisf..

  Investigation on the jit and eoq models

Complete investigation on the JIT and EOQ models.

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Integrated marketing communication

Integrated marketing communication

  Describe the four p''s in marketing mix

Describe the Four P's in marketing mix - Using a company

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Develop a marketing plan on a product or service

Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd