Customer-centric marketing-product-brand-oriented marketing

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Reference no: EM132219159

1. Which of the theories of motivation you think are most useful for describing how employees will respond to compensation policies. What do the theory tell us about how to establish pay levels, incentive programs, and how to need to structure our communications with employees?

2. Compare and contrast the differences between customer-centric marketing and product-brand-oriented marketing. Provide examples to illustrate your discussion. (hint doing an internet search for customer-centric businesses will aid in this discussion)

Reference no: EM132219159

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