Customer acceptance and competitor reaction

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Reference no: EM134038574

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Customer acceptance and competitor reaction to the new product line was uncertain, but the project's sponsors were confident it would generate sales of at least $21.6 million in 2011 and $28 million in 2012 and 2013, before falling off to $11 million in 2014 and $5 million in 2015. The product was also believed to be superior to existing.

Reference no: EM134038574

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Customer acceptance and competitor reaction : Customer acceptance and competitor reaction to the new product line was uncertain, but the project's sponsors were confident it would generate sales

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