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Current issues in strategic marketing

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Reference no: EM13708449

Question:

Research articles pertaining to current issues in strategic marketing and brand management from the Internet.

Select two current (no older than 2 years) articles, one on digital marketing and one on another topic which relates to strategic marketing and brand management. Reference your articles when posting. 

Post a critical analysis of the articles, noting such insights as common themes relevant to the development of strategic marketing plans. Are there any relevant, emerging debates?

If so, describe both sides of the debate as well as your own thoughts related to the issue. Explain how to consider current issues when developing a marketing plan.

Reference no: EM13708449

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