Cures segmentation strategy

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Reference no: EM1310103

Q. Below are 3 excellent examples of using marketing to increase sales, profits, also exposure.

o Susan G. Komen for the Cure's segmentation strategy that pulled in 10.46% more donations per person

o Kodak's combination of triggered emails, direct mail also personalized websites that achieved a 23% lead rate for its B2B business

o Olympus' innovative sideways-scrolling promotional email that had a 41.2% click-to-open rate

Reference no: EM1310103

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