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What global marketing challenges would you face if the simulation were based on a real-world situation? Discuss the difference in the experience you would have with the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges).
The simulation market - An analysis of market research will allow students to identify target markets, select geographic sales offices, design brands (personal computers), and develop pricing and advertising. The simulation is designed as a start-up company's market entry into a new market, in this case personal computers sold on a business-to-business (i.e., not to the consumer) market. There are eight decision periods, effectively quarterly periods over a 2-year time frame. The first year (i.e., the first 4 quarters) is used to assess the market, develop a strategy, and test marketing tactics. The second year (the next 4 quarters) calls for a full market rollout. Teams and individuals are evaluated using a "balanced scorecard" unique to Marketplace Live but consistent with a balanced scorecard approach used in business today.
Explain the difference between sexual harassment, gender discrimination, and sexual orientation discrimination, as those terms are used legally. How does GINA protect a person whose mother died of breast cancer from employment discrimination?
Why might an organizational want to design jobs according to the priciples of scientific management?
It is essential that an organization has an appropriate value proposition. The firm cannot prepare a strategic plan until they have the value proposition developed
Effective leaders need to master the skills necessary to become knowledgeable teachers and successful coaches. Identify a leader within FedEx’s organization and assess her/his skills as a teacher and a coach. Research the internet for examples of eff..
Value Electronics has a yearly demand of 100,000 units for their tablet. The order processing cost per order is $2,000, and inventory holding cost is $100/item/year. They have opted for the reorder point system, and it has two options for transportat..
Real-time BI needs real-time as well as historical data – real-time data is needed to recognize a business event as it happens and historical data is needed to respond to it comprehensively. For each application described in this case study, discuss:..
Starting at an early age, we have been introduced to various motivational theories (e.g., Maslow’s needs hierarchy). Compare and contrast expectancy theory, equity theory, reinforcement theory, and goal setting theory. Identify the essential features..
You are the department head and operational leader of an ambulatory health clinic that is a subsidiary of a large health system. The CEO of your health organization comes to your office and states that she is not happy with the efficiency of the new ..
Utah is a popular resort and is being developed as a hot new spring break destination. Unfortunately, Utah regularly faces shortages of fresh water.
The operations management's success is dependent on contributions from many different disciplines within the group: industrial engineering, quality engineering, quality control, statistics analysis, supply chain, and production. Each provides an impo..
What is your single greatest supply chain threat. How is disaster planning coordinated for your organization.What steps do you take for local sourcing
Which of the following statements about unionization of government workers is false?
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