Cultivating innovation, You're an IKEA store manager, and

Cultivating innovation

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Reference no: EM13107925

You're an IKEA store manager, and corporate headquarters has instructed you to change the layout of your store. The change must be "dramatic," but the details are up to you. Wanting ti make the most of the opportunity, you intend to manage the project as planned change. What steps will you take to ensure that you'll be successful?

There's an IKEA TV ad that features a discarded lamp, forsaken on a rainy night in some American city. A man looks at the camera and says in a sympathetic Swedish accent, "Many of you feel bad for this lamp," and then, after a well-timed pause, "That's because you're crazy." What's the message of the commercial?

Reference no: EM13107925

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