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Question
You have learned many of the ways that personal buying decisions and business buying decisions differ. Now it's time to look for evidence of those differences in your own experiences.
1. Choose a recent important purchase you made in your personal life. Describe the steps you went through in reaching the buying decision, from awareness of need, through consideration of alternatives, to the final decision and post-purchase evaluation. Be sure to identify at least three outside influences that played a role in your decision.
2. Next, select a recent purchase made at your place of work. Describe in detail the steps that were followed in decision-making, including how the need was identified, who participated in the decision-making, how a supplier was selected, and the degree of satisfaction with the ultimate decision.
3. Critique the personal and workplace decision-making processes. How could they have produced a better outcome? What stages of decision-making were most difficult?
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