Critically evaluate the relation of marketing process

Assignment Help Marketing Management

Reference no: EM133980165

Assessment Task - Case Study Presentation

Learning Outcome 1: Critically evaluate the relation of marketing process with the resources of an organisation and client needs with regards to the creation of value for the organisation.

Learning Outcome 2: Critically evaluate the impact of the application of the marketing mix on organisation's market growth and overall performance

Assessment Task
This assessment requires you to create a 5-minute video presentation using market research and marketing mix to help your chosen company from assessment 1 understand their target market and how important this understanding is for growth. This includes identification of the target market using the Segmentation, Targeting and Positioning Model (STP) and the formulation of strategies relating to competitive advantage and the marketing mix.

Context
Marketing in the 21st Century has profoundly evolved and is a critical component of business organisations. For firms to achieve their SMART objective, an environment must be analysed. Before a company pursues expansion into new markets, market research gathers information links customers and marketers through information gathered. There is a strong need for marketers to understand the activities that serve as the link between market needs and wants. Managers must make tactical decisions to develop marketing programs and value propositions that meet the specific needs of one or more segments. A company can identify and group customers or countries according to common needs and wants through market segmentation

Instruction

Learning Facilitators will stop watching presentations at 5 minutes. Any content presented after 5 minutes will not be viewed or assessed.

Use the company you chose for Assessment 1 as the case study for this assessment. NOTE: If you selected your company using OPTION 1 in assessment 1, any material submitted as part of your assessment, must ensure that it does not breach any of the Host Organisation's rights, including with respect to maintaining confidentiality, and sensitivity

F2F and online students should prepare a 5-minute PowerPoint presentation of the chosen option. F2F students should present in class on their scheduled date and time. Online students should present their PowerPoint in a 5-minute video recording and submit both the PowerPoint and video recording following the MKT600 Assessment 2 Briefs and Submissions area in MyLearn.

Prepare a 5-minute presentation using PowerPoint as supporting media to address the following:
Brief overview of your chosen company, including identification of products and/or services provided. Get Exceptional Assignment Help for all forms of Assignments.
Discuss your chosen company's Segmentation variables, Targeting and Positioning strategies (STP model).
Discuss the types of business strategies, using examples, that could be used by your chosen company to achieve competitive advantage e.g., cost leadership strategy, differentiation strategy, niche market strategy.
Explain the marketing mix variables of your chosen company and how these variables can contribute to the growth of your chosen company.

Referencing
Citing and referencing your sources in the current APA style is essential.

Reference no: EM133980165

Questions Cloud

Define the term employability : Define the term employability. Identify and discuss two skills that are essential for you to be successful in your upcoming placement.

Client from the person-in-environment perspective : How would you assess this client from the person-in-environment perspective?

Discuss marketing mix strategies and business strategies : Discuss marketing mix strategies, business strategies, and competitive advantage - Write a strategic marketing plan of up to 3000 words for either a product

Macro Social Work-Crisis Intervention : Imagine the Campbells' town has just experienced a tornado. The town is devastated. Schools, businesses, and multiple homes are damaged.

Critically evaluate the relation of marketing process : Critically evaluate the relation of marketing process with the resources of an organisation and client needs with regards to the creation of value

Explain the general concept of factorial design : Explain the general concept of a factorial design. What is the purpose of a manipulation check? What is a reversal design?

Describe current state of health : Describe the current state of health in the U.S. What health-related problems do we face as a society, and can our current health care system address this?

Write a situational analysis in business report : MKT6002 Marketing, Torrens University Australia - Write a situational analysis in business report format based on either Option 1 or Option 2

Demonstrate actors skill and talent in analytical manner : Provide context and background to the scene you chose to be analyzed. Demonstrate the actor's skill and talent in an analytical manner.

User Account

All Pages