User Account

All Pages

Critically evaluate the company current strategies

Assignment Help Marketing Management
Reference no: EM131703079 , Length: word count:2500

Marketing within the Global Economy Project

Developing Competitive Advantage

1. Context

You are Marketing Director for any company of your choice.

This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into practical direction for your company.

Your company is embarking on a Strategic Planning Process taking a 3-year view. You are responsible for the strategic marketing part of the plan and in particular the area of future competitive advantage.

Wilson, R. M.S., Gilligan, C., and Pearson, D. (1992) describe the first 3 stages of the strategic marketing planning process thus:

  • Where are we now?
  • Where do we want to be?
  • How might we get there?

2. Instruction

You are expected to create a formal paper for your board and your marks will be based on the relevance of this paper to the following:

You will be assessed on your ability to:

a. Critically evaluate the company's current strategies for sustainable competitive advantage.

b. Set out the desired competitive position 3 years from now.

c. Offer clear recommendations on what the company needs to do to achieve that position.

d. Write a logical, well-presented and accurately referenced piece of work.

The length of your paper should be 2,500 words.

Key sections with suggestions as to word count:

1. Brief summary statement of the economic environment your company is likely to be operating in

2. Where are we now? Evaluation of current competitive advantage

3. Where do we want to be? Our competitive position in 3 years' time

4. How do we get there? Clear recommendations on what the company needs to do to achieve 3.

5. Bibliography (not included in the word count).

Assignment Files -

https://www.dropbox.com/s/oy8vett93sifunu/Assignment%20Files%20-%20Marketing%20Project.rar?dl=0

Reference no: EM131703079

Questions Cloud

When would a company choose a matrix structure : When would a company choose a matrix structure? What are the problems associated with managing this structure, and why might a product team structure.
Statistics kept by various organizations : Statistics kept by various organizations show that the vast majority of sexual harassment complaints are women alleging that they've been harassed by a male.
Foundation for eventually winning contract from customer : A contractor’s pre-RFP/proposal efforts are crucial to establishing the foundation for eventually winning a contract from the customer.
Why is the structure appropriate : Why is the structure appropriate? Would another structure fit better? The response must be typed, single spaced, must be in times new roman font (size 12).
Critically evaluate the company current strategies : SOE11440 Marketing within the Global Economy Project. Critically evaluate the company's current strategies for sustainable competitive advantage
Reelection to political office is planning the campaign : The campaign manager for a politician who is running for reelection to a political office is planning the campaign.
Discuss the staff person trying to educate volunteers : It is tough to be the staff person trying to educate volunteers. It isn't that the volunteers don't care
Relationship among organizational structure and culture : What is the relationship among organizational structure, control, and culture? Give some examples of when and under what conditions a mismatch among.
Discuss the advantages of a career in public service : The PMF Program provides many potential opportunities and challenges for individuals interested in working for the Federal Government.

Reviews

len1703079

11/2/2017 5:22:30 AM

Australian student, 2500 words. The task and an example essay given by the university is attached herewith. Please inform the writer about the English issue and the bad experience I had so don't let me down this time please. Also, this is the 2nd part of the same module where the 1st part was a disaster like I mentioned before. And I will fail the entire module if we mess this up. So This is very important.

len1703079

11/2/2017 5:22:25 AM

The length of your paper should be 2,500 words +/- 10%. The word count limit is there to test your skills of conciseness and focus. You are strongly advised to keep your work relevant to the subject matter. You must submit ONE SINGLE FILE written in Arial 12 with one and a half (1 ½ ) spacing and the text should be justified. You should also include a cover page that has the following information: Edinburgh Napier University, SOE11140 Marketing within the Global Economy, Project 2 – Marketing, Your own matriculation number (no names, please), Your word count. Note: This is a marketing project and not an economics project. Your marketing lectures will cover the theoretical content and higher marks will be awarded for evidence of wider academic reading.

Write a Review

Marketing Management Questions & Answers

  Explain websites

Explain websites

  Evaluation design for colorectal cancer

I need a health education evaluation design for colorectal cancer. Based on an email from the hospital CEO

  Explain what makes the ad persuasive and memorable

Explain what makes the ad persuasive and memorable for your target market and Explain one feature of your ad that makes it different from its competition

  Marketing has often been defined in terms of satisfying

marketing has often been defined in terms of satisfying customersrsquo needs and wants. critics however maintain that

  Explain what are the conclusions and recommendations

What are the conclusions and recommendations? Prepare this assignment according to guidelines found in APA Style Guide, located in the Student Success Center.

  Implement a contingency plan

When risks are realized it might be necessary to implement a contingency plan. Explain what a contingency plan is and explain the important aspects of contingency plan development. (1 page)

  Discuss four level of permission marketing

Discuss reasons for the growing importance of email marketing. Explain the various steps involved in the developing the email marketing campaign. Discuss four level of permission marketing

  Develop a mission statement and strategy for cpc

Develop a mission statement and strategy for CPC. The strategy should state how you expect to create a competitive advantage for CPC and the specific strategy that you will use for CPC.

  Develop a strategy for building long-term relationships

Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main targ..

  Determine the key strengths and weaknesses of your company

create a fictional start-up company that is entering a foreign non u.s. market with a good or service. your fictitious

  What solutions would you recommend to the board and why

Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. What solutions would you recommend to the board, and why

  Identify the social media platforms the brand uses

Identify the social media platforms the brand uses and explain how they align to the brand's target market. How the brand uses each social media platform?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd