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Critically evaluate opportunities in a variety of contexts

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Reference no: EM132766306

MKT 6210 Marketing - Abu Dhabi School of Management

Learning Outcome 1: Critically evaluate opportunities in a variety of contexts using innovative approaches to create value for stakeholders and society.

Learning Outcome 2: Experiment with multiple theories and functional perspectives for the interpretation of comprehensive challenges to the business.

Learning Outcome 3: Select appropriate research instruments to address domestic factors and drivers in the global context.

1. Examine the recent trends and developments and discuss how it is transforming the marketing landscape and consequently the business landscape.

Your report and power points should include:

1. Brief summary of the topic. How the articles relate to the topic? (Knowledge and understanding)

2. A discussion on the recent trends and developments and how it is transforming the landscape of marketing and consequently business (Organization and Analysis)

3. Others observations and opinions (Knowledge and understanding)

4. References - Please follow the APA format.

Attachment:- Marketing.rar

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The report in marketing transformations happening in the digital era. Specifically the focus on aspects like factors that make digitalization unique and factors that are making marketing different from traditional ways and means. The overview included prepositions, transformations, values and future scope as well. References are given as well. solution in two files word and ppt.

Reference no: EM132766306

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len2766306

1/17/2021 9:24:34 PM

Report about: Examine the recent trends and developments and discuss how it is transforming the marketing landscape and consequently the business landscape. Report of 1000 words excluding cover page, content page, and references. Need to follow MARKING RUBRIC FOR WRITTEN REPORT AND ORAL PRESENTATION (GUIDELINES) using the Criteria (100 – 88 (A, A-)) attached in the table + handouts attached in zip file, APA referencing format containing all citations referred within the text, also Recommended Reading. Be sure the report and power points should include: 1. Brief summary of the topic. How the articles relate to the topic? (Knowledge and understanding) 2. A discussion on the recent trends and developments and how it is transforming the landscape of marketing and consequently business (Organization and Analysis) 3. Others observations and opinions (Knowledge and understanding) 4. References – Please follow the APA format. PPT as completed sentences not paragraph don''t forget to add notes as short points and photos for each slide.

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