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Critically analyse and understand the driving forces

Assignment Help Marketing Management
Reference no: EM132111719

Assessment Description

In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers' purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey - a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the chosen FMCG product that you analysed in Assessment 1. The survey must comprise of 10 questions. You are then required to provide a 6- page summary, analysis and discussion of the key findings from your data collection. This discussion must be aligned to YOUR chosen product and consumer behaviour literature should be integrated into this discussion to support analysis.

Please note that it is essential to seek "real" and valid participants who legitimately purchased the chosen FMCG product.

You will need to use theories and concepts related to consumer behaviour discussed in weeks 5 to 8.

More specifically,

1. Set a goal
2. Design a questionnaire based on the following aspects: Perception
Attitudes Motivation
Group and individual differences Culture
Family and lifestyle
3. Select participants
4. Gather data
5. Analyse data
6. Write a 6-page summary analysis
7. Attach graphical evidence of the survey results as an appendix (not included in the 6 pages)

For those students who have limited experience in using Survey Monkey as a survey and data collection tool, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support.

Assessment Format
Your analysis should follow a professional report structure.

Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 6 pages (no more) Purpose
Development of survey instrument Administration processes
Data Analysis Key Findings
Appendices (Survey Monkey graphical representation of results)

Attachment:- Assignment Information.rar

Verified Expert

In this particular assignment, the main focus has been on analysing the behaviour and psychology of the Australian customers towards Samsung Television products. In order to find out these aspects, a survey has been conducted among 15 respondents who have been selected randomly. The questionnaire has been developed considering elements like perception, attitude, individual difference and other relevant elements. The response has been received from the respondents through Survey Monkey and graphs and charts have also been generated from there

Reference no: EM132111719

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Reviews

inf2111719

11/20/2018 2:39:27 AM

It was very useful to get a good score in this assignment. What I received from the expert was so fine and as per the requirements. The staff is really supportive. I am really happy with the service I received from projects Team. This is really awesome. thanks.

inf2111719

11/5/2018 1:52:22 AM

I have attached a link below, which was my Assignment-1. In assignment-1 I was chosen "Memory card." https:/ /drive.google .com/open?id=1 njKrnrZ13fe_NZqkoyC6uH y5jKvIOS2L.I have confirmed links when I got the email. please help me for this assignment. Because I got only 2 days to solve 30150656_1A ssessment 2. pdf please provide me a solution for this assignment Also note that I have time untill Thursday Night(according to Australian time) so try to make it in this time-frame. You can choose any product. Samsung Television Please try to solve this ASAP. and Please also crosscheck I have not enough time as I got time-limit from my institution. please try to make best assignment by your best expert. Because this assignment will help me to pass this particular subject You guys are really commendable the solution you provide is absolutely perfect and I got 9/10 for this one..

len2111719

9/13/2018 1:50:29 AM

Report Format Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis Grammar and spelling are very good but with occasional errors Errors in grammar and spelling are rare Correct grammar and spelling throughout the analysis with no obvious errors Ideas/themes have not been developed Ideas/themes have been developed, but your composition lacks connections and integration. Ideas/themes have been developed, but connections are not always obvious. There is a logical connection between your statements, adding to the readability and credibility of your analysis There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis The format chosen for your analysis lacks thought and consideration for the intended audience The format chosen for your analysis is appropriate, but major improvements would enhance its presentation

len2111719

9/13/2018 1:50:15 AM

Sample Survey Analysis Your analysis lacks depth, and your interpretation is not You briefly analyse some of the sample survey You sufficiently analyse most of the sample survey information You thoroughly analyse and interpret the survey information You critically analyse and interpret the survey information articulately relevant information and your gathered from the questionnaire articulately and convincingly interpretation is not always and your interpretation is well relevant structured Research Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources

len2111719

9/13/2018 1:50:09 AM

Hi There, I have attached assignment information and lecture slides, please find it. This assignment is based on my Assignment-1. This is the link of previous assignment. Please make this assignment on FGMC product that I have chosen in assignment-1. Criteria NN (Fail) 0 - 49 P (Pass) 50 - 64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100 Questionnaire Design and Theory Application You have demonstrated little or no theoretical application relevant to consumer behaviour You have demonstrated basic theoretical application relevant to consumer behaviour You have demonstrated sufficient theoretical application relevant to consumer behaviour You have thoroughly applied relevant theories to consumer behaviour You have expertly applied and integrated all of the theories relevant to consumer behaviour

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