Critical to an effective plan is the discovery process to

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1. Which of the following is NOT a recommended guideline for writing a business plan?

a. A business plan should look at marketing critically and include a full analysis of your target market.

b. Addressing the gaps in skills with an objective projection of how you will overcome them.

c. To understand the purpose of your business plan, such as a feasibility study or an operating guide.

d. Create a business plan until you have been in business a full year.

e. A business plan needs to project a sense of anticipation and excitement about the possibilities that surround a new venture with accurate, well-projected assumptions.

2. Critical to an effective plan is the discovery process to:

a. establish a good marketing and branding position amongst the competition.

b. marginalize the recruitment efforts.

c. assess the opportunities and assure changes for success.

d. evaluate the amount of skilled labor.

3. According to most industry experts, business planning requires:

a. Measures of financial condition to allow increased compensation for board members.

b. Documentation of the assembly of facts, ideas, assumptions, and projections about the future.

c. Outlining opportunities for stakeholders, including monthly compensations.

4. Question text As a start to your executive summary you should address:

a. your accomplishments over the last 5 years.

b. your projections for employees in 20 years.

c. a marketing plan.

d. a sales forecast for key lead products.

5. Why is the presentation of a new idea critical to include in an executive summary?

a. It presents an analysis of your personal skills.

b. It is a catalyst to showcase your idea and help win over your investors.

c. It initiates interest in your competitors.

d. It is important in motivating your new managers.

6. A traditional business plan

a. is detailed and comprehensive.

b. examines the marketing plan from a limited perspective.

c. eliminates marketing analysis.

d. requires that you use all sections of a business plan template.

7. Putting together a business plan requires recognizing assumptions to assess:

a. the number of state and local government officials that may want to invest in the business.

b. the volume of sales, and the projections for changes in market share and consumer response

c. rank-and-file employees

d. alliance with your family and who will take vacations first

e. key recruits for jobs within the new firm

Reference no: EM132271081

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