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You are required to prepare an individual essay of 3,000 words which 'Critically analysis in both theory and practice satisfaction, loyalty and the relationship between them'. This should be undertaken with respect to a real company of your choke located in the Middle East
a) A critical analysis of marketing theory concerning satisfaction, loyalty and the relationship between them.
b) A critical review of how your chosen company could develop marketing strategies to increase both satisfaction and loyalty with its customers in the real world.
c) Coherency and referencing
Company - Ooredoo in Oman
You are required to use at least 10 academic references and use Harvard referencing.
Attachment:- MKT7003 Marketing - GULF COLLEGE.rar
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This study has been effective for culturing the existing marketing principles and theories.Knowledge about marketing theories has been helpful in evaluating their important to brand performance.Customer loyalty and satisfaction level for organization success has been detailed with examples.To be precise, overall understanding regarding marketing management has been clarified through this study.
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