Creative marketing strategy for melbourne music week

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Reference no: EM131491606 , Length: word count:2000

Topic: Integrated Marketing Communications (IMC) report

Instructions: From international food and wine festivals and art exhibitions to action-packed sports and running marathons, Melbourne hosts many world class mega-events. The creative marketing of these events communicates a message to the rest of the world that reflects a desirable destination image.

The purpose of this report to develop (i.e. create) an Integrated Marketing Communications report to propse a creative marketing strategy for one (1) of the following upcoming Melbourne events:

VAMMF Virgin Australia Melbourne Fashion Week 2018
MFWF Melbourne Food and Wine Festival 2018
Australian Open Tennis 2018
Melbourne Music Week 2018

To reflect industry practises regarding large-scale team-based projects, the report should be based on feedback and collaboration. During the development of the report, students should collaborate (e.g. brainstorm) with another class member to gain feedback and develop their creative ideas.

The report must include the following key criteria:

1. Introduction (statement of purpose and scope)

2. Conduct a 5Cs Situational Analysis

3. Develop SMART objectives for the future event

4. Develop a Creative Strategy that details the Event Brand Image (e.g. theme and message) and USP (Unique Selling Proposition) by using a Consumer Behaviour Model

5. Provide an overview of a Sponsorship Package

6. Conclusion

7. Appendix: Evidence of collaboration with peers (e.g. meeting minutes or brainstormed concept map)

Reference no: EM131491606

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Creative marketing strategy for melbourne music week : The purpose of this report to develop an Integrated Marketing Communications report to propse creative marketing strategy for Melbourne Music Week

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Reviews

len1491606

5/11/2017 2:23:49 AM

Australian student, Please follow the rubric and the guide as details as possible, Word limit: 2,000 + Tables and Appendices. No grammatical/syntax errors. Professional and creative presentation. Excellent numbered headings and sub-headings. Clear TOC with page number. Reports’ purpose understood completely. Scope clearly and concisely addresses the report’s content. High level of analysis internal and external environments. All objectives are SMART, worded exceptionally clearly and all directly relate to the marketing of the event. An exceptionally clear and concise conclusion that summarises the content of the report.

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