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You will be working, through the creation of a marketing plan. The marketing plan will be developed during the course of the of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text.
You are required to bring their stages of the plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement.
The Marketing Plan must be presented in Report Format using Harvard Referencing Style and include an Executive Summary along with a Table of Contents.
Organization: Uniqlo
Format
1.0 Executive Summary
2.0 Situational Analysis
2.1 Market Summary2.2 Competition2.3 PESTLE Analysis2.4 Swot Analysis2.5 Product offering2.6 Porter 5 Forces
3.0 Marketing Strategy
3.1 Mission3.2 Marketing Objectives3.3 Financial Objectives3.4 Target Market3.5 Positioning3.6 Strategies3.7 Marketing Mix
4.0 Financials
4.1 Break even analysis4.2 Sales Forecast4.3 Expenses Forecast4.4 Profits Forecast
5.0 Implementation and control
5.1 Implementation Plan5.2 Contingency Planning
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