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Creating new market space by w chan kim and renee mauborgne

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Reference no: EM132814427

This article (Creating New Market Space by W.Chan Kim and Renee Mauborgne) provides an alternative perspective regarding how to gain a competitive advantage other than conventional business strategy in strategic management (e.g., Cost-leadership strategy, Differentiation strategy). Read this article carefully and do the following.

1. Summarize the article briefly and use your own language as much as possible.

2. Can you find the good business case for this strategy? If so, try to explain why you think so. Try to support your business case using various concepts in this article.

Reference no: EM132814427

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