Creating multi-national advertising campaigns

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Assignment - Choose a large consumer product goods company (think of any major brand you purchase on a regular basis) that operates globally or multi-nationally, and answer the following questions:

1. What company/brand did you choose, and how many (approximate is fine) countries does it sell products in globally?

2. Provide an example of one of the products that are not sold outside of the U.S. or differs from the version sold in the U.S.

a. What prohibits the brand from selling the U.S. version of the product in other countries?

b. How does the differing product better fit the international marketplace?

3. What are some things that this company/brand must be aware of when creating multi-national advertising campaigns?

Reference no: EM133243839

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