Reference no: EM13913583

Product that was created: USB Thermo electric Cooler/Warmer
Brand Name: Get up and go

This is a unique product for students and office goers. Often, at school or college or at the office, the shared refrigerator or coffee maker is not accessible or is too long a walk to access. Shared refrigerators can also mean that someone else can help themselves to your stuff. You always want one can of soda or one cup of coffee or tea, at a time. When a member of the family is diabetic or needs special medication, he or she will need a device that keeps the medicine cool, in the bedroom or bathroom.

This is a single can/cup beverage cooler/warmer. It can be plugged into a USB port and kept on your desk or shelf. The drink or medicine can be there for only when you need it. The device also has a green LED light inside, so it glows when it is on. This adds style to your desk as your drink/medicine cools/warms.

I now need help creating a chart showing price vs quality or two other factors that impact my product. Explain market segmentation, pricing and anything else that would help position my product for success in the marketplace.