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Marketing Current Events Discussion The Discussion topic for this current events Discussion focuses on developing strong brands. Select one article that applies to developing strong brands. Compose a short summary (300–500 words) explaining why and how this article is relevant to your unit's materials. Keep in mind, when responding to each unit's Article Review Discussion your opinion is highly valued; however, the ability to integrate concepts and theories to support your ideas is also critical. This is true, not just in this class but during your business career. Knowing what to do and how to do it is a valued skill in business, but knowing what to do and how to do it in every situation is the key to success. It is always important to apply theory to support your opinions! The better able you are to apply BOTH logic and theory — the better able you are to transfer your learning into practical application regardless of the task, project, or job. Important: Apply concepts or theories from your textbook Reading to your review in the Article Review Discussion Assignments. Include a relevant quote from Chapter 10: “Crafting the Brand Positioning” or Chapter 11: “Creating Brand Equity,” of your Kotler and Keller Marketing Management textbook within your response. Include the Kotler and Keller reference at the end of your posting along with the reference for your selected article. 1. Post your summary and reference information.
Which of the leadership perspectives do you think is manifested in both coaches? What are the power bases both coaches rely upon. Whose actions are more aligned with a managerial role and whose actions are more aligned with a leadership role
When considering whether to franchise or not, what are some of the critical items that must be thought through by the concept owner(s)?
Take the "Personal Report on Communication Apprehension" (p. 99). Evaluate your results and write a short essay covering: a) Your results, b) List at least three ways leaders can work with those who have high "CA" to enhance work communication (p...
Provide examples of consumers, external customers and internal customers, and ways in which their expectations can be met or exceeded. Do you feel the organization is applying the principles of quality? Why or why not?
How can I use my time in school to increase my personal “competitive advantage”? What kind of new skills can I create to be more successful?
The cause-and-effect diagram is important in determining causes and effects of a problem. The cause-and-effect diagram is also known as the Ishikawa diagram, or the fishbone diagram.
Given the projected demands for the next six months, prepare an aggregate plan that uses inventory, regular time, overtime, subcontract and backorders.
Evaluate the management practices in an organization. Assess general leadership skills with emphasis on the area of concentration
Which two key inputs listed below affect the way an organization designs its strategic orientation? a. employee effectiveness and morale b. company culture and group interactions c. general environment and industry structure d. none of the above
Refer to the Minimization of Bullwhip Effect section in the Module Nine lecture document. One of the bullets says that the lead time may be reduced by submitting electronic orders. How else may lead time be reduced?
demand for an item is constant at 1000 units a year. unit cost is pound50 reorder cost is pound100 holding cost is 25
jack holmes is a middle-aged lower-level employee at an automobile service center. though he is not paid very well he
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