Reference no: EM132324238

Graphic Design for Architects Assignment - Way-finding/Signage Concept

Course Learning Outcomes -

• Demonstrate detailed knowledge of selected elements of graphic design including Typography, Unity, Space, Page Layout and Color.
• Demonstrate an understanding of the principles of signage & wayfinding design in the built environment.
• Demonstrate Competency in the various specialized computer applications used in Graphic Design.
• Demonstrate competency in design presentations.
• Demonstrate an ability to prepare graphic design solutions for selected tasks relating to the design process, outcomes and actual buildings.

Specific Learning Objectives -

• Demonstrate an understanding of the principles of page structure, space and typography to formulate a signage and wayfinding concept.
• Demonstrate an understanding of the principles of signage & wayfinding design and present an effective solution for specific existing buildings.
• Demonstrate competency in using digital publishing and layout software to produce presentations, graphic element, illustrated plans, wayfinding devices and signage concepts.
• Demonstrate competency in applying graphic design skills to formulate and design a project presentation to convey a message effectively.
• Demonstrate an creativity and ability to prepare graphic design solutions to visualize data, to enhance drawings and to produce graphic elements to support content visualization.

Task / Scope -

The Purpose of this project is to provide a graphic design solution that encompasses creating a signage and way finding concept and graphics for a Specific Building of Architectural Significance.

The Final should encompass all that the student has learnt in the course in terms of graphic design theory, creative process and technical skills.

Process -

In groups of two, select a building from the following list. Only project listed can be selected, no two groups can have the same building. We will define the groups and assign the buildings in class.

Project List:

• Sydney Opera House, Jorn Utzon
• Alexandria Library, Snohetta
• Casa De Musica,
• De Young Museum,
• Ganma Museum of Modern Art
• Jewish Museum, Berlin,
• Makino Museum of Plants & People
• MoMA, New York
• Pompidou Centre Rosenthal Centre
• Seattle Library, USA
• Tjibaou Cultural centre
• Yokohama International Port Terminal

Guidelines -

Presentation boards - You have the opportunity to revise your presentation boards from the last submission.

Way-finding and Signage Concept - 4 x A2 Boards combined to one.

For Part Two you are to imagine that you have been tasked with designing a concept for a signage and way-finding system for your chosen Building that covers both the interior and exterior of the building.

You should present on four A2 boards, a holistic concept for signage and way-finding that is appropriate and specific to the architectural, interior and landscape concept of your building.

As well as having a specific concept for your building, your design idea should show your understanding of the basic typologies of signage systems and their specific requirements.

At a minimum, must include detailed design for: General information, direction indicators, destination indicators, floor identification, facilities identification. (include at least 3 rendered contextual perspectives, dimensions, general materiality and detailed description)

Board layout must clearly visually speak to the previous submission and/or building design concept.

Please account for one or more suitable languages required for the project's location.

Computer Software requirements -

As with other submissions in this course, you MUST use Adobe InDesign to create your board layouts.

Of course additional software or hand drawing techniques can be used to create your graphics and presentation materials.

For all Graphic work, you MUST include the original graphic files in native format if you want to be assessed on your technical graphic skills. ( so all .idd, .psd .ai files should be included in your soft copy upload)

Remember to package your file properly, including all linked files and fonts.