Reference no: EM132329431
Assignment -
For this activity, you will be critically reflecting on how service has impacted your perceptions of experience/satisfaction with an industry product using the SERVQUAL model. Read Chapter 9 Read Keys to Delivering Good Service a link of the chapter.
Activity Directions: In this activity, you will be creating a service review of a recent industry service/experience/product you have engaged with. As mentioned in Chapter 9, under the SERVQUAL model, the five dimensions (RATER) of service are:
Reliability: where the quality and level of service is consistent.
Assurance: knowledge and courtesy of staff and their ability to convey trust and confidence.
Tangibles: the organization's physical facilities, equipment, and appearance of staff.
Empathy: the degree of caring, individualized attention that the organization's staff provide to its customers.
Responsiveness: the willingness of staff to help customers and provide prompt service.
In 2-4 paragraphs, review a recent service experience of your choice using the SERVQUAL model as a framework. Each of the five dimensions should be addressed. Start your service review with a brief summary of the service experience you are examining.
BC Open Textbook - Introduction to Tourism and Hospitality in BC.
Chapter 9 - Intro to Tourism & Hospitality.