Creating a marketing plan

Assignment Help Microeconomics

Reference no: EM133918823 , Length: 2 pages

Assignment:

Pacific White Shrimp (Penaeus vannamei) Costa Rica

Section needs to be 2 pages

One of the pieces of the job description for the international aquaculture extension agent is to facilitate consultations with beneficiary households interested in aquaculture production and plan market strategies also accounting for barriers for market access for the chosen country and species. This part of the project meets course outcome 4 and will be practiced in the marketing plan in Week 2 Assignment II (Gallery): Creating a Marketing Plan.

Create a basic marketing plan by identifying the harvest method, market, and logistics of bringing the chosen species to market. This includes where your market areas will be nationally and internationally, think target demographic, and consumer nation profile. Be sure to address the following:

Wholesale
Retail
Value Added

How the product will be marketed based on the harvest method from packaging to promotion. Describe your final product and how you will market it.

Describe the planned marketing strategies as being either

Include economic data of equivalent products on the market.

What is your target market and how will you get your product to market? Will the product be exported internationally, sold domestically or both?

Identify barriers to production and market based on your chosen country and your research.

For example, could be something as simple as an inability to get clean ice or lack of good roads to bring the product to the market. Provide evidence of how you will address/ overcome these issues.

Conclusion

Reflect on the proposed project and the connection to the beneficiary households. How could the project increase food security? What kind of general capital will this bring to the community? Are there other ways to diversify the project that will increase food security and benefit the community? Reiterate some of the major points in the development of the project.

Reference no: EM133918823

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