Creating a business report for the CEO of Harvest Kitchen

Assignment Help Applied Statistics

Reference no: EM131672674 , Length: word count:2000

Business Analytics and Statistics Research Report

You are creating a business report for the CEO of Harvest Kitchen. It must be professional in presentation and contain insightful content for them to make business decisions.

Both data sets are from a small health food shop on the Sunshine Coast. The business is divided into a number of areas including retail, wholesale a box delivery system (not included in the data), and Harvest Kitchen.

The data is inclusive of a whole year of trading. This is the second year of business and the business is still in a start-up phase. The reported high Cost of Goods (COGS) is reportedly consistent with the Organic industry.

The main challenges in the business are revenue (i.e. lead generation/new business), Cost of Goods (COGS margins) and average sales.

The business has a6 person team, 1 delivery van, a retail outlet and a cold store warehouse.

Task instructions:

1) Ensure the dataset is appropriately scaled (each measure in SPSS must be set correctly). Report on what you changed.

2) Produce descriptive statistics for the most appropriate variables to give an overview of how the business and its products are performing

3) Use the statistical analyses you have learned to answer all of the questions below

As guide - answer these main research questions:

1. What are the top/worst selling products in terms of sales?

a. Is there a difference in payments methods?

2. Are the differences in sales performance based on where the product is located in the shop? How does this effects both profits and revenue?

3. Is there a difference in sales and gross profits between different months of the year?

4. Are their differences in sales performance between different seasons?

a. How does this relate to rainfall and profits?

Report structure:

Cover page/Title Page - Name, student number, tutor information, word count
Table of contents (could also include a list of figures / diagrams / tables)
Introduction - Introduce the business and its problems (see website link above for more information)
Problem definition and business intelligence required - Outline the research questions and list what analytics methods you have chosen to answer each one and why
Visualise the descriptive statistics - using what you have learned show the relevant descriptive statistics through data visualization/ graphical displays (Tables, graphs, pie charts etc.).
Results of the selected analytics methods and technical analysis - use each research question as a heading then present the analysis findings and explain them. Higher marks for including extra research questions not defined here and creating nice tables/displays opposed to copy and pasting directly from SPSS output.
Discussion of the results and recommendations - Based on the analyses what conclusions about the business can be summarized/drawn and what recommendations can be offered to the CEO.
References - list of references in either Harvard or APA formatting (you must reference the business website - include other references in your answers).

Attachment:- Assignment Files.zip

Reference no: EM131672674

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Reviews

len1672674

10/9/2017 3:29:48 AM

Australian student, total 1500-2000 words as per the criteria by using SPSS, Report formatting (5 marks): Font size 12 Times New roman, double spacing, word count 1,500-2,000. Note. The word count does not include headings, tables, graphs/figures or the reference list. References – list of references in either Harvard or APA formatting (you must reference the business website – include other references in your answers). There might be other research questions you should consider considering the business challenges (you will get higher marks for identifying other issues the CEO should be aware of)

len1672674

10/9/2017 3:29:41 AM

Criteria 1: Introduction (2 marks) emonstrates comprehensive and insightful knowledge of the business with an in-depth introduction and the problems clearly outlined in terms of where the business is in regard to its industry. Criteria 2: Problem definition and business intelligence required (2 marks) Each problem and the business intelligence/statistics required are described and explained with references where appropriate to literature. Criteria 3: Visualisations of the descriptive statistics Demonstrates comprehensive and insightful knowledge of data visualizations with each type being appropriate for the type of data. Criteria 4: Results of the selected analytics methods and technical analysis Demonstrates comprehensive and insightful knowledge of the use of business analytic tools to answer the report questions and others identified in the data set. Use of statistical terminology is extensive and correct. The level of interpretation of the statistics meets professional standards of the discipline with no errors in interpretation and/or presentation.

len1672674

10/9/2017 3:29:35 AM

Criteria 5: Discussion of the results and recommendations The recommendations are highly appropriate, integrated with the results, and supported by results/literature. The entire report is presented as a consistent whole. Criteria 6: Report formatting (5 marks) The meaning is consistently clear. Use of discipline terminology is confident and assured. The level of presentation meets professional standards of the discipline, and there is a high level of attention to detail regarding the results tables and graphics (not just cut and paste from SPSS output. Little/no errors in grammar, syntax and spelling. Referencing and citations are appropriate and integrated.

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