Created few hypothetical combinations

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1. Caribou Coffee Company Inc. operates coffeehouses primarily in the United States. The company wants to launch a new brand of specialty coffee and it has created a few hypothetical combinations. The company wants to select one of the combinations after obtaining customer opinions. Suggest an experiment to guide in the final selection.

2. Your research shows that over 53 percent of all purchases are made on impulse and product’s packaging is expected to communicate many of the “sales tasks”. Visit a retail store to spot 3 different packages (and file a report) that are designed with impulse purchasing in mind.

Reference no: EM132176650

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