User Account

All Pages

Create three new marketing communications methods

Assignment Help Marketing Management
Reference no: EM133201168

Paper Assignment: Marketing Communications Strategy Project

This project builds on your previous work in theBrand Analysis papers. As an employee of the hotel brand, the Director of Marketing has assigned you the task of developing new marketing communications for a target market at a specific hotel for theupcoming year. Please choose an existing hotel in the brand and a market that the hotel pursues,based on your research. To ensure sufficient information is available, please selectahotel located in the United States for this assignment.

Paper Task

Follow the specific instructions below. Use the subject headings below as your headings, but do not copy and paste the instructions. Do not number sections, use sub headings instead. Use MLA format, including in-text citations.

• Existing Marketing Communications

I. Provide a description of the hotel and area that you have chosen. The description should include, but is not limited to:

1. physical address
2. website address
3. social media platforms
4. key industries and major area corporations or employers
5. transportation centers
6. tourist attractions, special events, and local history

II. Describe all of the different marketing communications methods that this hotel currently uses. For each method, provide details and examples, and identify the type (advertising, direct response, sales promotion, online marketing, event/experience marketing, mobile marketing).

• New Marketing Communications

III. Select and describe the target market that you will focus on in this section. Include reasons why you chose this market with supporting materialssuch as statistics, charts, graphs, or interview quotes. Do you want business from this target market year-round, during peak season, or during slow season? Please identify the target market. Is it meeting business, accommodations, or both, or other (golf, tennis, athletic club, etc)?

IV. Create three new marketing communications methods, as described below, for the chosen hotel and market. These methods should reflect and round out the brand's Integrated Marketing Communications (IMC) strategy.

1. Experience Marketing: Design an experience marketing campaign for your market (review Chapter 5 for ideas). Describe it in detail. Also explain what your brand resonance goal is for the target market (Chapter 3).

2. Secondary Brand Association: Design a new secondary brand association (Review Chapter 7 for ideas). I'm not giving you a budget limit, so be bold! Describe it in detail, and explain how you will communicate the association to your customers. Also explain what your brand resonance goal is.

V. Your Choice: Design another marketing communication method for your brand. Identify the type (advertising, sales promotion, or one of the others). Describe it in detail, and explain why your idea is a strong addition to the company's IMC and how it will build brand equity. Also explain what your brand resonance goal is for the target market.

Reference no: EM133201168

Questions Cloud

Individual international businesses : Q1: You are the Chief Financial Officer of a company that operates in almost two dozen countries around the world: in Europe, Central and South America, and As
Explain the results of the pesticide study : What is the definition of "epigenetics" and what is it really referring to (explain)? Explain the results of the pesticide study.
Explanations of views on corporate social responsibility : Examples and explanations of Apple's views on corporate social responsibility, countries involved in the supply chain
Analyze amazon competitive advantage : PART 1. Critically analyze Amazon's competitive advantage and how it has built a strong customer loyalty in a very short period of time.
Create three new marketing communications methods : Create three new marketing communications methods, as described below, for the chosen hotel and market.
Analyse how canadian trade has evolved over time : Canadian trade and its international business relations have evolved over time due to the world's ever changing global economy, as well as political circumstanc
Identify strategies to make virtual teams more productive : Identify strategies to make virtual teams more productive. Identify and discuss the factors that affect the decision to buy versus custom-building software.
Critical analysis of the different modes of entry : July 2021- b. As a recently appointed analyst, advise the Board of Directors on the most appropriate modes of entry that the company should use to extend its in
List four cultural identifiers that you identify with most : ETH/120 Cultural Diversity in the United States Assignment - Business Discussion, University of Phoenix - List four cultural identifiers that you identify

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd