Reference no: EM131161885
Scholarly Activity
IT Today is a start-up company that is interested in providing technological assistance to the average consumer that is interested in all the newest technological gadgets (smartphone, tablet, laptops, printers) but does not necessarily have the time or background to maintain their operation. IT Today would like to provide 24/7 technological assistance as well as assistance in networking. The company goal is to put together this business with the end result of a profitable business model.
Create the following:
Marketing Plan: Company Overview and Market Research
•Overview of Company
•Market Research Strategies
•Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduce the fictional company you have above, allowing the reader to understand the company, product/service, and any other pertinent details. Companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer compile marketing plans. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included.
You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
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