Create the executive summary for marketing plan

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Reference no: EM132176173

Choose any product or service that you are comfortable with, create a name for the product or service you choose, and create the following components of a marketing plan for the 5 next year. You will need to create the executive summary for your marketing plan. The executive summary is a short synopsis telling a bit about your company, your product and what key points your marketing plan covers, and resources you will use to accomplish your plan. This executive summary will actually be placed at the beginning of your marketing plan.

The marketing plan should include:

Situational Analysis

Marketing Strategy

Financials

Controls

The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old. You will be creating the financial information for your company yourself. This t is 12-15 page paper (excluding title, abstract, and reference pages)

Reference no: EM132176173

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