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Create the customer journey mapping

Assignment Help Marketing Management
Reference no: EM133222784

Assignment:

The intent of Milestone 2 is to have a very rough draft of your final Term Project. The file has to be a Power Point or Google Slides presentation.

A typical agenda includes:

  1. Company Overview
  2. Indication of a customer experience issue or opportunity. Do the company financials reports indicate that there is a problem or opportunity?
  3. Recommended CX Strategic Plan
  4. Customer Understanding - enlightenment through Insights and Comprehension
  5. Customer Journey Map - select a challenge and create the Customer journey mapping
  6. Design - structured design based on the Customer Journey Mapping to enable customer-driven innovation
  7. Delivery - structured delivery method to match the design
  8. Measurement - performance-driven metric and measurement to be used
  9. Culture - organizational adoption and accountability
  10. Governance - how will it all work together
  11. Recommendation with financial or strategic impact
  12. Summary

Reference no: EM133222784

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