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Create sustainable customer value in global markets

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Reference no: EM133353527

Analyze how each Marriott and Wyndham applies its strengths and overcomes internal weaknesses to take advantage of external market opportunities, avoid threats, and create sustainable global marketing strategies that offer unique value to the customer. Address each of the following points in your analysis:

1. Methods of differentiation used to create sustainable customer value in global markets.

2. Threats or opportunities created by changing demographics and social trends in global markets.

3. Ways in which the companies demonstrate ethics and social responsibility in their marketing.

Reference no: EM133353527

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