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Please create a specific strategic group map for the pizza industry (not the products, the industry) and document all of the steps you used to complete the SGM. You need to prepare the narrative part of this assignment to demonstrate your thought process in addition to the Strategic Group Map (SGM).
In your narrative, list all twelve (12) given competitors and ten (10) dimensions you considered. Then create and include a strategic group map, based upon the following industry definition:
The Pizza Industry includes manufacturers or assemblers of pizza for sale and relatively immediate consumption in full pie/trays to consumers in the United States. Companies that produce primarily frozen pizza are excluded as are grocery stores and food courts.
In your documentation, you should discuss what is "strategically relevant" about each of the two dimensions you chose for your SGM and, once you have created the SGM, the information about the industry that you might derive from it.
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