Synthesis/ Creativity/ Application Logical presentation of themes with appropriate examples being demonstrated . Very good demonstratio n of synthesis. Models have been clearly applied to the argument. Very good account of main themes with sound application. Good attempt at applying models to the argument. .Fai rly good attempt at synthesising the salient points. Good account of main themes with some attempt at application. Limited evidence of synthesis. Very poor account of main themes with little or no application. No links between models and argument.

Knowledge & Understandi ng Demonstrates excellent knowledge of theory and provides critical theoretical underpinning. Very good interpretation s and summarising of main themes. Wide range of knowledge demonstrated and evidence of good understanding of the topic. Ability to interpret and summarise succinctly. Analysis Excellent use of theoretical and conceptual models to guide analysis linked with a critical discussion of main themes. Deconstructs the major themes used in the argument. Very good use of the theoretical and conceptual models with good critical discussion and application. Good evidence of deconstruction .

Criteria Weighti ng 100% 70%-100% (Distinction) 60-69% (Merit) Comprehensi ve and Well structured report which correctly follows structured appropriate assessment. format but Style of some aspects Generic writing is very fluent and of layout and referencing skills: develops a could be communicati coherent and improved. on and logical Style of writing presentation. argument. Excellent referencing. is fairly fluent. Good referencing.

Logical flow of ideas and treatment; appropriate selection of real world factors related to the companies under scrutiny. Evidence of additional personal research, and the ability to analyse material from a variety of appropriate relevant perspectives. Presentation, structure, appropriateness of methodology, breaking into section headings/ subheadings, tidiness. Marks will be awarded for proper referencing and originality of work. Also note that plagiarism is a serious offence and your submission will be electronically checked. Your report must be handed in electronically no later than given date of submission.

Please read all questions and information provided carefully. Answer should be made in appropriate length keeping in view the requirement of each question and total word counts allowed. In addition, your assignment should demonstrate the following qualities: A critical appreciation of relevant literature and its use to support argument, substantiate calculations and other aspects of the assignment. Taking ownership of the content, being prepared to debate and argue a personal position, and providing evidence of evaluative skills. A submission made up of extracts from published sources which is descriptive or simply just theoretical regurgitation is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of taking theory into practice.