Create marketing plan, Olivia's plate is full. She needs to

Create marketing plan

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Reference no: EM134039127

Question

Olivia's plate is full. She needs to create a marketing plan for DBL using an integrated approach, but she soon realizes that these people are crazy. DBL's staff is a mix of Gen Z, millennials, and Gen X. The company does not have a social media presence. DBL's owner hates social media. He holds a Master of Science in Electrical and Computer Engineering Degree. His background and experience make him an expert in his field, but he has no desire to share that with the rest of the world. His selling approach is not refined. He believes that customer education is a key component in the growth of his business, but he doesn't have a blog, YouTube channel, or any published papers to account for it. His name isn't even on the website. The website works, but it was built on wix.com and has no SEO component now. Unless you search for the name "DBL", it is impossible to find them on a Google search for "Miami IT service provider". Olivia has started doing some research on DBL's customers and has found that these companies range from doctor's offices and insurance agencies, to export companies, schools, and some luxury products.

Reference no: EM134039127

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