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Case Study Statement
Tesla - The Disruption of established industries
Tesla, a relatively new company went from being a start-up can to now being a recognizable and desirably brand while competing with the well-established global motor industries giants. At a broader level, Elon Musk is looking at innovation in a variant of ways, for example the Tesla battery and their future collaboration with the South Australian Government. How does he and Tesla do it? Is it all down to the leader as seen by his thirst for boldly going where few people have gone before?
Regardless of Tesla's success, Elon Musk has generated a set of controversies during the past couple of years. Initially there were rumors of the famous CEO bullying Tesla emplyees who didnt meet deadlines. As the Covid 19 Pandemic came upon the world in 2020, he was immensly criticised for defying Covid 19 safety protocols in California by conituning the operations at the Tesla Fremont factory. His eccentric social media use has also made headlines as he made a comedic twitter post about taking Tesla private. Which led to an investigation by the SEC that caused him a heafty fine of 20 million dollars and another 20 million dollar fine for Tesla.
Questions :
1. Does Elon Musk display signs of Destructive Leadership. If so explain further.
2. If Elon Musk displays signs of Destructive Leadership, Does that create further implactions for Tesla in International Business.
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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