Create groups to investigate the major crm applications

Reference no: EM131040202

Create groups to investigate the major CRM applications and their vendors.

• Sales force automation (Microsoft Dynamics, Oracle, FrontRange Solutions, RightNow Technologies, Maximizer Software)
• Call centers (LivePerson, Cisco, Oracle)
• Marketing automation (SalesNexus, Marketo, Chordiant, Infor, Consona, Pivotal, Oracle)
• Customer service (Oracle, Amazon, Dell, Sage) Start with www.searchcrm.com and www.customerthink.com (to ask questions about CRM solutions). Have each group present arguments to convince the class members to use the product(s) the group investigated.

Reference no: EM131040202

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