Create distinctive spirits using local ingredients

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Reference no: EM133839745

Question

The Newfoundland Distillery Company was founded in 2016 by William Carter and Peter Wilkins with the aim to celebrate the province of Newfoundland and create distinctive spirits using local ingredients. It is the first craft distillery in Newfoundland and Labrador.

William Carter is a Cordon Bleu trained chef and has cooked for a wide range of guests in Ottawa for over 20 years, including 3 former US Presidents. He specialized in localized Canadian cuisine and began distilling to preserve fresh local botanicals for use all year long. Peter Wilkins travelled the world investigating different cultural approaches to alcohol for British TV and is an internationally exhibited artist.

The Newfoundland Distillery is the first craft distillery in Newfoundland which uses locally grown barley as the base spirit for many products. All of their spirits celebrate and focus on the purity of ingredients from the shores of Newfoundland. Juniper and other ingredients are all picked locally, on land or from the sea.

In the summer of 2020, they expanded the distillery to meet increased demand. They produce a range of gins, rums, aquavit and vodkas, and in the fall of 2020, they laid down Newfoundland's first barrels of whisky. The spirits are available across Newfoundland & Labrador, as well as in Nova Scotia, Ontario, Quebec, and Alberta.

The Distillery is contemplating expanding its operations globally. As a first step, they wish to explore expanding to the UK. William and Peter approach you for advice as to how to expand their operations in the UK.

Question

List alternatives for William and Peter, decision criteria on which to evaluate these alternatives, and recommend a solution after evaluating each of the alternatives.

Reference no: EM133839745

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