Create customer value-driven market strategy

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Reference no: EM132169494

1. The major steps marketers follow to create a customer value-driven market strategy include ________.

A) segmentation, separation, positioning, and placement

B) segmentation, targeting, differentiation, and positioning

C) separation, positioning, placement, and pricing

2. In market segmentation, a series of stages determined by a three-part combination of age, marital status, and the presence or absence of children is known as the ________.

a) generation gap

b) family life cycle

c) maturation process

d) segmentation cycle

3. Creating an appropriate marketing mix for each of phase of the product life cycle—from development and introduction to the market through growth, maturity, and decline—requires a slightly different strategy. Which of the following statements is TRUE?

A) Appropriately managing the maturity stage of the product life cycle requires managing the marketing mix well.

B) In a product’s growth stage, when sales are climbing quickly, promotion costs are spread over a larger production volume.

C) In a product’s maturity stage, when product sales growth increases, marketers worry most about out-spending the competition.

4. Marketing objectives during the maturity phase of the product life cycle include ________.

A) creating product engagement

B) maximizing profit

C) maximizing market share

D) reducing expenditures

Reference no: EM132169494

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