Solution-Create channel design strategy

Create channel design strategy

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Reference no: EM133059159

Product Introduction

Imagine that the retailer you chose for the first assignment is about to offer a new product that is exclusive to that retailer for twelve weeks. Develop a plan to get the product into stores as quickly as possible to take advantage of the fact that no other store will have access for twelve weeks. Try to get the product into stores within four weeks.

Describe how you would go about selecting the right channel members and how you would get that product to your stores.

Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, and other issues.)

Identify two pricing issues in channel management that you will have to deal with.

Apply a push promotional strategy to this situation.

Reference no: EM133059159

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Create channel design strategy

Reference no: EM133059159

Reference no: EM133059159

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