Create balanced scorecard

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Reference no: EM133737822

Question

Recommend a scorecard for an e-commerce business to address the following business problem: Product sales have been flat for the last two quarters, but costs continue to rise. Customers complain about the lack of selection of products and are choosing to go to competitors instead. The CEO hired a director of product innovation one year ago, but her team has been slow to develop new products. The innovation department has been well-funded, but its output has lagged the industry standard. Create a balanced scorecard (BSC) addressing these four areas: Financial Customer-centric/market orientation Internal process perspective Learning and growth perspective.

Reference no: EM133737822

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