Create a sustainable competitive advantage

Assignment Help Marketing Management

Reference no: EM133501657

Assignment:

Management Decision Case. Read the following selection from the textbook: Amazon Dash: More than Just a Dash of Service - Page 287. Submit a Word document answering the following questions:

Leonard Berry suggests that companies delivering great service as a differentiator may create a sustainable competitive advantage. Using Amazon as an example, what problems might some companies face in trying to create that advantage?
Amazon invests in predictive algorithms to assist its customers in finding products they may be interested in. What are some concerns Amazon should look out for as it improves its search and recommendation tools?
Amazon Prime, briefly mentioned in the case, is a subscription service that gives members free two-day shipping on hundreds of thousands of products, plus provides many other features such as access to music, movies, TV shows, book sharing, and more. In the United States, Prime membership is $100 per year. What effect do you think Prime membership has on customer loyalty and switching costs?

Reference no: EM133501657

Questions Cloud

Hereditary has strong influence on individual personality : Studies report that hereditary has a strong influence on an individual's personality. What are the implications of this influence in organizational settings?

Improving diversity-equity and inclusion : How might you (as an HR professional) be affected by Improving Diversity, Equity, and Inclusion (DEI)?

Environmental and organizational factors affect hr planning : How does HR forecasting process help an organization to get right people at the right time? How do environmental and organizational factors affect HR Planning?

Translating corporate-wide strategic initiatives : Effective human resource planning is a key component for developing HR strategy. HR planning involves translating corporate-wide strategic initiatives

Create a sustainable competitive advantage : Leonard Berry suggests that companies delivering great service as a differentiator may create a sustainable competitive advantage.

The shy or quiet one participant : Create a 10-minute facilitation on handling "The Shy or Quiet One" participant.

Discuss ethical decision-making : The term "ethical decision-making" implies that a methodical, intentional process is used to make decisions that align with a certain set of ethical standards.

Training and careers is topic covered in depth : The relationships among Development, Training, and Careers is a topic covered in depth

What forces affect coca cola and their marketing efforts : What forces affect Coca Cola and their marketing efforts? Who are Coca-Cola's key competitors? What is Coca Cola's estimated market share?

User Account

All Pages