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Client Pitch Presentation (10 slides) - Pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy of B&B Organics.Include the following items:
1. Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
2. Proposed change to the product's positioning strategy
3. Position statement.
4. Create a print ad and video ad for the product featuring your new strategy.
Global Market Entry and Product Strategies, Watch the video titled, "From new technologies to trade opportunities", (5 min 21 s) located below. You may also view the video at http://youtu.be/MoJp0rgREOY
Analyze your level of trust in the salesperson and why that level of trust was developed for this salesperson
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Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards
1. What are some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans? How can the marketing manager minimize those problems?
Prepare a case study on Tom's Coffee Cup
A computer manufacturer is introducing a new product specifically targeted at the home market and wishes to compare the effectiveness of three sales strategies: computer stores, home electronics stores, and department stores. Numbers of sales b..
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Explain Marketing and Sales Promotion and A firm has developed an improved razor blade but customers are not motivated to buy it
Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs.
1. how have the ideas of constant improvement processes such as tqm six sigma and other improvement processes affected
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