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Assignment
1. Create a PEST analysis for IKEA, each PEST category should have at least 8 factors
2. Based on your PEST analysis, create an EFE for IKEA
3. Draw conclusions from your EFE
4. Discuss, based on your conclusions, an action plan for IKEA USA for the next 3 years.
5. Reference at minimum two scholarly or peer-reviewed sources to support your discussion points.
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