Create a new small suv in the line

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Reference no: EM131976293

Introduction to Advertising

Launching a new car assignment

Read article on NY Times

How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan By Stephen Williams

Assignment is to launch a new car

Choose a car brand

Create a new small SUV in the line

Create a positioning statement that captures the essence of the brand

Create a target audience

Create a name for your car using information in the article

Create a magazine print ad

Submit a two page paper describing your launch and the print ad.

Reference no: EM131976293

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