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Introduction to Advertising
Launching a new car assignment
Read article on NY Times
How Car Companies Decide You’ll Ride a Mustang or Catch a Tiguan By Stephen Williams
Assignment is to launch a new car
Choose a car brand
Create a new small SUV in the line
Create a positioning statement that captures the essence of the brand
Create a target audience
Create a name for your car using information in the article
Create a magazine print ad
Submit a two page paper describing your launch and the print ad.
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An analysis of the holding costs, including the appropriate annual holding cost rate.
Briefly explain Evolution and contributor of Operations management.
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Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
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Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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