Reference no: EM131304035
Assignment
Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following:
• Propose a new product or service for a new Division of an EXISTING company. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service from anything else in the marketplace. There is no limit on what you can come up with. There are no technology, capital, or social barriers to entry. Your new product or service is only limited by your own imagination.
• Create a mission statement for the new division.
• Create a vision statement that clearly demonstrates what you want your business to become in the future.
• Explain how the vision and mission of the new division align with the company's mission and vision.
• Describe how the division addresses customer needs and achieves competitive advantage.
• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
The product is an I-collar for pets. Has GPS, vital sensors, and can send information to a vet of your choice or the animal shelter. Can track it on an app with your phone. Teaming with Apple.