Reference no: EM13811354 , Length: 15 Pages
Create a marketing plan for a hypothetical product-based company. You will compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis.
1.Write an introduction to your company (one you make up). Describe your company, its location, and the product it makes or the service it provides.
2.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3.Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4.Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
5.Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
- using the same company, you will focus on the company's mission, introduction, and branding.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
1.Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3.Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5.Develop your company's mission statement and company introduction.
6.Use at least three (8) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
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