Create a feasibility study for harley-davidson

Assignment Help Business Management

Reference no: EM131260305

Business Analysis Assignment

Directions: Create a Feasibility Study for Harley-Davidson using the following outline:

Part I: Differentiation Strategies

The analysis of current strategy and competitor analysis you conducted last module impressed the senior vice president. She now needs you to delve into the brands and analyze them by conducting a business unit analysis and presenting your findings in a three-part PowerPoint presentation.

Research the Harley-Davidson (H-D) Web site for each brand, and review the annual report for relevant details of the size, scope, target market, services and amenities, and other salient points of differentiation. Include these details in Part I of your PowerPoint presentation.

From the research and analysis of the business units, identify:

• A description of each brand that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson.

• The target market of each brand.

• How the brands are alike and how they differ.

• A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to add to the brands.

• Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture.

Part II: SWOT Analysis

Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation.

• Based on the internal analyses of the SWOT analysis, assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment:

o Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.

o Operations: Quality, service, and consistent execution.

o Human Resources: Hiring, training, developing talent, and performance planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its HR practices.

o Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.

o Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.

o Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.

o Safety and Quality: How the motorcycle industry is dealing with safety and quality issues.

Part III: Growth and Profitability Strategies

In addition, the executive board is interested in your ideas about bold strategies for the future. The strategies you recommend will have to contribute to growth and profitability, as outlined in the Annual Report.

You will want to pay special attention to exploring vertical integration, strategic alliances, and the internal growth of new brands entering new geographic markets, and/or additional acquisitions.

Consider the following:

• Is Harley-Davidson, Inc., (H-D) competing in the right businesses, given the opportunities and threats present in the external environment? If not, how can H-D realign its diversification strategy to achieve a competitive advantage?

This may include additional diversification to take advantage of opportunities such as further vertical integration.

• Is the corporation managing its portfolio in a way that creates synergy among its businesses? If so, what additional businesses should it consider adding to its portfolio?

After you have reviewed the growth and profitability strategies, create a list of possible strategies to present a full range of ideas.

Part III of your presentation should include your complete list-all potential ideas-for the senior vice president. This is your chance to be creative.

Next, rank your ideas from best to worst. To do this, keep in mind several things such as fit with current strategy, resources and capabilities, and difficulty of execution.

For each of your top five ideas, add the following:

• Briefly describe the strategy.

• Why you picked it as one of the top five.

Think about such things as:

• Does the strategy build on current competencies and foster horizontal relationships among brands? In other words, what can be leveraged or shared? What are the pros and cons of this strategy?

Your PowerPoint Feasibility Study presentation will also include slides pertaining to the following assessments:

• Part I: Identification of size, scope, target market, services, amenities, and points of differentiation.

• Part II: SWOT analysis that includes marketing, operations, human resources, executive leadership, supply chain optimization, corporate responsibility, ethics, safety, and quality.

• Part III: Growth and profitability strategies, including your top five strategic ideas and support.

Reference no: EM131260305

Questions Cloud

Draw a detailed circuit diagram of the motor control system : You are required to: Draw a detailed circuit diagram of the motor control system. Assemble the Hudson motor and demonstrate its operation. Develop the microcontroller software

Find the uniform shaft diameter : If a uniform shaft diameter of 100 mm is specified, determine the angle by which one end of the shaft lags behind the other end. Use G = 83 GPa for steel.

What sequence would the jobs be processed : The following jobs are waiting to be processed at Jeremy LaMontagne's machine center. Today is day 250. - Using the critical ratio scheduling rule, in what sequence would the jobs be processed.

Determine the amount of manufacturing overhead : Westan Corporation uses a predetermined overhead rate of $22.40 per direct labor-hour. This predetermined rate was based on a cost formula that estimated $268,800 of total manufacturing overhead for an estimated activity level of 12,000 direct labor-..

Create a feasibility study for harley-davidson : Create a Feasibility Study for Harley-Davidson using the description of each brand that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson.

How is nursing theory useful to the nursing profession : Present the name and author of the selected nursing theory (bibliographic and historical information about the theory or theorist is NOT included). Identify when the nursing theory was initially published and the latest edition of the selected n..

Three different types of wedding suits for separate customer : Sunny Park Tailors has been asked to make three different types of wedding suits for separate customers. - Which schedule finishes sooner: first come, first served (123) or a schedule using Johnson's rule?

Inventory in exchange for common stock : Assume the Blink Company began operations on July 1, 2013. The sole stockholder invested $25,000 in cash and $5,000 of inventory in exchange for common stock. Jul. 1 Purchased merchandise from Boden Company for $6,000 under credit terms of 1/15, n/30..

Write an essay comparing huntingtons clash of civilizations : Write a 500 word essay comparing Huntington's ‘Clash of Civilizations?' article with one other political scientist and/or academic who has written a response to Huntington's ‘Clash of Civilizations?' article.

User Account

All Pages